Project Summary

For those pursuing a career in the medical field, Career Care Institute offered everything a prospective student could need.

But with a non-responsive website, 3 separate campus locations, and a meager digital marketing presence, the CCI brand needed a check-up.

Project Roles

Web Development (PHP & Javascript)
Web Design: (HTML & CSS)
Social Media Marketing (Facebook & Instagram)
Google Adwords (Youtube, Google, & Gmail)
Content Marketing
Search Engine Optimization (Google My Business
Management)
Directory Listing Management

Stunning Results

Just look to the statistics we have generate the past year.

increase in website sessions.

Reduction in investment while generating the same amount of leads to the previous period

Decrease in cost per click

Rebranding and redesign

For every medical course offered, Career Care Institute provided a wellspring of information to their users. But with an outdated web design, this valuable information was ignored by the current generation of mobile and tablet device users.

With a complete redesign–and a little bit of Javascript and CSS magic–our web developers brought CCI’s vision directly to the page while providing users with the information they needed to apply.

Lead Acquisition:

Additional coding and custom tweaks brought the user experience to a whole new level: responsive design, color-coded course pages, and accessible call-to-actions all contributed to greater lead acquisition. Combined with ease of access and an integrated live chat feature, CCI gathered the same amount of leads while investing 40% less than in the previous period.

socialcci

Digital Marketing:

With minimal Facebook ad presence, CCI’s digital marketing strategy needed a second opinion.

With three different campuses–and not all offering the same courses–digital marketing would prove to be extremely useful. Location based targeting and location-specific advertisements were essential for bringing the most relevant audiences to the CCI website. For the students crawling the web in search of their dream career, we met them halfway with our Google Adwords Search Network campaigns.

At the same time, a new opportunity for brand exposure flourished. With a new website design, matching ad images followed suit and helped establish a new look for CCI. The new CCI brand spread throughout Facebook, Instagram, YouTube, and the Google Display Network.

 

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