Personal injury attorney, Suzanne F. Goulding, has been practicing law for over 20 years in an extremely competitive area of law where ad clicks can cost upwards of $100.
By creating a highly targeted marketing strategy that included a strong online presence, we were able to deliver great results at a cost well below industry standards.
Project Roles
CMS creation (WordPress)
Web Development (PHP & Javascript)
Social Media Marketing (Facebook & Instagram)
Google Adwords (Youtube, Google, & Gmail)
Search Engine Optimization (Google My Business Management)
Directory Listing Management
Stunning Results
60% lower Cost/Conversion than industry avg in paid ads in Google Adwords
100% higher onsite conversion than industry average
55% in traffic growth in a year’s frame
Rebranding:
Without a website, The Law Office of Suzanne F. Goulding was missing out on potential new clients and thousands in revenue. A new site had to be easy to navigate, mobile friendly, and highlight their firm’s years of experience and success in personal injury law.
Lead Acquisition
By keeping the user experience foremost in mind, from crafting ad copy to designing their landing pages, website traffic and lead acquisition started immediately and continued to grow with time. The site’s clean design, great content, and eye-catching calls to action helped drive conversions. Their results, compared to industry standards, was higher for lead acquisition and lower cost per acquisition.
Digital Marketing
Without a website to offer, the Law office of Suzanne Goulding was missing out on hundreds of potential clients and was in dire need of an online presence.
A website that clearly defined their services and areas of expertise was a must. It also had to be easy to navigate with clear calls to action. A robust Google AdWords Search campaign was created with precise targeting to bring relevant traffic to their website and generate new leads.
Despite intense competition in their area of practice, their business was able to bring in new business at a lower cost than industry standard due to a well-executed, thoughtful digital marketing plan that included a new site and paid ad campaigns
