Project Summary

Electra Cruises’ site needed a complete overhaul. With little other web presence to speak of, the company’s digital branding depended on the look and feel of the website. To give Electra Cruises a modern appeal for newly engaged couples, we gave them a complete makeover.

Project Roles

Wordpress Development (PHP)
Web Design (HTML & CSS)
Social Media Marketing (Facebook & Instagram Ads)
Directory Listing Management
Google Adwords Management 
(Search, Display, Youtube and Gmail campaigns).
Bing Ads Management
Content Marketing (Blog posts, ebook)

Stunning Results

Adwords/Bing

60% Drop in the
cost per conversion

Social Media

223.05% increase,
in social media traffic directed to the website using both, organic and paid posts.

Google Ad Words

105% increase in
average conversions tracked through Google Adwords campaigns

Click-through-rate

22% increase in
click-through-rate

Rebranding:

Electra Cruises’ website was outdated, out of fashion, and presented an overwhelming amount of information for users. We needed to consider all of these factors at the same time while we came up with the new look and feel for the website.

electracruises
Our approach to the website was both functional and aesthetic, completely reshaping the Electra Cruises web experience. Starting with functionality, we gave them the essentials:

  • Responsive theme
  • Intuitive user experience

Strategically placed call-to-actions
Aesthetic design, too, served its purpose:

  • Attractive color scheme based on trending wedding fashions
  • Showcase the client’s yachts and venue features seamlessly with the user experience
  • Ultimately, our new website provided Electra Cruises a platform to generate leads while shaping their brand.

Content Marketing:

Providing free content for users was a key point of our strategy. Weekly, SEO-friendly blog posts on the subjects of weddings and wedding yachts helped increase organic traffic to the website, simultaneously establishing the Electra Cruises’ brand persona and voice.

We also designed a free ebook wedding planner, offered to the user upon visiting the website. In exchange for a user’s email address, this ebook was given to them for free. The ebook was designed with Electra Cruises content, which not only helped them acquire several new leads on a daily basis, but provided further branding and client retention.

Social Media

Social Media: When you book a wedding, you don’t do so on a whim and without shopping around. That’s why Facebook remarketing become an essential tool for gathering conversions. With Facebook remarketing pixels, we helped Electra Cruises dominate the Facebook news feeds of website visitors. This helped keep Electra Cruises at the forefront of the user’s’ wedding planning.

Adwords/Bing:

The state of the Adwords and Bing accounts, before we picked them up, were disorganized and evidently a series of trial and error. After putting ourselves up to speed, we restructured and reconfigured the account’s settings and budgeting. Our strategy cut costs while increasing the amount of leads they received. The challenge, though, was performing this restructure at a pace that would not damage the influx of conversions. Meticulous care and monitoring was needed to keep our changes from “shocking” the Adwords campaign.

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